ExploreB2B had this to say, "Adding humour to your marketing strategies can make your brand stand up uniquely from the rest; your prospects will likely to share your humorous advertisements around to their friends on social media, thereby giving your marketing messages more ‘virality’."

Jacky Tan goes on to say:
1) Break the Rules ‘Correctly’
2) Be Relevant 
3) Be Clear in Your Message
4) Leave a Deep Positive Impression
5) Don’t Lose Focus on Your Brand 

Read more about it at ExploreB2B, and learn how GuyGalDog can help you be successful in adding humor to your brand marketing.

Social Media Examiner has some great suggestions for making sure your content engages your audience. Highlights include:

1. Curate and organize the best content to support your social media objectives
2. Post highly sharable content on facebook
3. Add humor and entertainment
4. Provide excellent content on a regular basis
5. Videos are often a top audience choice 

Learn more in the article: 26 ways to Create Engaging Content
Learn how to fine tune your content creation to get maximum impact.